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Food for Thought: What Happened to the Tasting Menu?

Posted by Victor Fiorillo on February 9th, 2010

BY VICTOR FIORILLO

When I think of tasting menus, I think of the city’s top-shelf restaurants — Le Bec, Fountain, Vetri — where the kitchens are capable of creating an exciting, adventurous multi-course affair that changes depending on the night you visit. After all, the best tasting menus involve some element of surprise, and who wouldn’t want to be surprised by Marc or Georges?

But lately, the phrase “tasting menu” is prolific at more casual, less-inspired spots like London Grill, Varalli, Matyson, and newcomer Gemelli, to name a few. At some, it’s unclear on whether you are actually just getting a prix-fixe made up of pre-existing menu items for some type of meal deal, instead of an exercise in ingenuity from the chef.

“I’ve been doing chef’s tastings for over 20 years,” boasts Georges Perrier, who is skeptical of the growth of the tasting menu phenomenon. “I don’t know what some of these other chefs are doing, but the dishes I’ve made for the tasting — we have no dishes like this on the regular menu. That’s what we do in tastings. We showcase the talents in different way with different foods and produce.”

Mémé’s David Katz does not offer a tasting menu at his acclaimed Fitler Square bistro because he feels it’s inappropriate in such a “rustic” spot. He’s also wary of the trend: “If I want a chef’s tasting, I’m looking for a Vetri or a Per Se,” he explains. “If I went to a so-called gastropub or a casual BYO, let’s say, I wouldn’t want a tasting. There’s not much to be excited about at some of these places.”

My recent chef’s tasting at Gemelli was a prime example of this. There’s been some good buzz on the Main Line about this new spot in the former Margot and Carmine’s location. Specifically, I’ve heard great things about the pastas. But while chef Clark Gilbert has held a spatula in more refined spots like the Fountain and Taquet, the food I had from the $45 tasting menu was sub par, over-salted, and over-portioned. I’m sure I would have done much better ordering the much-raved-about pastas off the regular menu. (And if pasta is what the chef does best, why wasn’t his dexterity proven on what should be a shining example of his best work?)

So if you can’t produce a chef’s tasting that’s at least as good as your regular menu, why bother? Yes, you’ll increase your check average for the night, but that doesn’t do you any good in the long run if your customers don’t come back. Alternatively, just call it what it really is — a prixe fixe meal.

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    2 Responses to “Food for Thought: What Happened to the Tasting Menu?”

    1. Nicole Says:

      I’ve done the tasting menu at Matyson several times and always found it excellent (both from a unique taste point of view as well as a value perspective). Different themes every week and not just items off the regular menu, either. I don’t get why it’s being lumped and called “less-inspired” here as it’s long been one of my favorites in Philadelphia and never less than a great meal. I’m always interested when a chef has a specially prepared series of dishes in mind for a fixed price. It smells of foodie snobbery to sugget that only the “very top” restauranteurs in a city should dare to offer as much.

    2. David Goody Says:

      Nicole
      You are not factoring that what you may consider inspired frankly could be considered uninspired by other more seasoned eaters. Matyson “tasting menus” while perfectly good are more meal deals as a way to attract customers with value than unbridled creativity. There is only so much you can do for $45 that can be considered creative and still make money. Frankly the primary reason Matyson and Blackfish do those “tasting ” menus is to fill the restaurant earlier in the week.
      Look at the current “tasting” menu at Matyson.
      Victor’s point (I think) which I agree with is that there is nothing special about these dishes, it is just an assemblage of common dishes with slight “creative” touches.

      Smores and hot chocolate as dessert on a tasting menu , are you kidding me?

      “Winter Warmer!””

      Roasted Chestnut Soup
      Foie gras torchon, rosemary gastrique

      Brandade Fritters
      Soffrito marmalade, garlic aioli

      Duck Cassoulet
      Chicken sausage, bacon, duck confit

      Red Wine Braised Lamb Shank
      Roasted root vegetables, kale

      Hot Chocolate & Smores

      $45 Prix Fixe (does not include tax, beverage, or gratuity)

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