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Weyerbacher Logo Throwdown
Posted by Foobooz on February 13th, 2012
Weyerbacher Brewing out of Easton, Pennsylvania has updated their logo so that means it is time for another round of Logo Throwdown.
Old Logo
New Logo
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February 13th, 2012 at 11:28 am
New logo minus the jester.
February 13th, 2012 at 11:38 am
I don’t get the jester either.
February 13th, 2012 at 12:01 pm
A jester appears in the Blithering Idiot and Zotten label (Now called Verbotten) and seems to be a continuation of that theme.
February 13th, 2012 at 1:00 pm
I guess the new one? But they both hurt my eyes, which is unfortunate because I love the beer. Hire a new graphic designer. Please.
February 13th, 2012 at 1:51 pm
Is there a “C”, for “none of the above”? I thought they contracted a graphic arts firm or something, it seems a while back now, to help them with this. This is what they came up with?! The letters seem a bit too narrow(?). Might be easy to glance past this and have no idea what it says. That sangria bkgd color’s gotta go, too. I wish I could say what would be better. Replace the jester with something else? Not much help, sorry.
February 13th, 2012 at 2:20 pm
Love Weyerbacher’s beer but lord have mercy: “C, None of the Above”. There’s plenty of hungry graphic designers in Philly that could knock it out of the park for Dan & Co.
February 13th, 2012 at 2:51 pm
C, I was so excited to see what they’d come up with to replace their blah old logo, and then I was so, so disappointed. Jester or no, it screams 1990 Grateful Dead cover band.
February 13th, 2012 at 3:55 pm
If your not into the Jester, your obviously a Whitney Houston fan.
February 13th, 2012 at 4:02 pm
At least you knew the old one took someone about 5 seconds to make… but to think someone spent time making that jester? wtf.
February 13th, 2012 at 4:23 pm
Who doesn’t love a good old Comic Sans WordArt piece?
February 13th, 2012 at 4:41 pm
Like the font, background color ok but the jester has to go, creeping me out. A little too satanic, looks like a scruffy Amish beard and ram horns. He’s going to take my money and not deliver. I just know it. And I don’t like dismembered heads on signs, except Boar’s Head meats on the side of a Brunkhorst Provisions truck. That truck is one class act, red and black with gold…but guess I’m getting off topic a bit.
February 13th, 2012 at 4:45 pm
i dig it. the new logo makes sense as its coming from a brewery that focuses on big beers. the evil nature is appropriate. i think they did a good job. at we must all remember, its about the LIQUID!
February 13th, 2012 at 10:21 pm
I’ll pick “C” also…this thing is horrible with the jester, looks like it was drawn with crayons by a grade school student….do yourself a favor and hire a professional graphic designer, brand recognition is extremely important
February 14th, 2012 at 9:36 am
as a graphic designer, i have to say that while neither of the logos are MY cup of tea, they may be the client’s cup of tea. often, a graphic designer is hired to make a client’s specific idea a reality. i often give the client exactly what they want even if it’s not what i would choose. that’s the difference between an artist and a graphic designer. the latter has a client, and so when judging the work, the blame should often be placed on the client.
February 14th, 2012 at 1:35 pm
Also choice C. It’s unfortunate. I always thought the beer was great in general and when I heard they were getting a label update I woo hoo-ed, because their old labels were terrible. I’m a big fan of 1990′s Grateful Dead cover bands, but this jester has got to go.
February 14th, 2012 at 3:27 pm
That jester looks like Ansill.
February 16th, 2012 at 9:48 am
I like the new logo type only.
No offense to the artist , or concept person. But you have a Great beer! Don’t cheese it up with some goofy jugglao.
February 16th, 2012 at 9:53 am
If there were a (c) i’d choose that – the Art direction is just bad in general. Truth be told with Weyerbacher – it has never been good. All of the label designs look a bit goofy. But the Beers are great. Analyze what’s successful and borrow from that.