Posted by Arthur Etchells on February 2nd, 2013
Earlier this week Philadelphia magazine food editor Jason Sheehan and I sat down at the office (it’s a tough job) to try Budweiser’s brand new Black Crown beer. Black Crown is making its marketing debut during the Super Bowl and we wanted to share what we thought of the beer. Black Crown is the result of 25,000 votes in a project Anheuser Busch called “Project 12.” The experiment had twelve master brewers setting out to create a new beer that was consistent with the Budweiser name. The winner of the exercise was from Los Angeles and that beer is now Budweiser Black Crown. Black Crown uses the same yeast strain that Adolphus Busch used in the original Budweiser back in 1876 and like the original Bud Heavy, it is also beechwood aged. The beer weighs in at 6% alcohol by volume and promises more taste.
Until the Super Bowl, there is just this short Budweiser Black Crown preview video to whet your appetite. Well that video and the one Jason and I did while tasting the beer. Bonus points if you get the reference we ran with in making the video.